Case Studies
Glynnis Dutton was enjoying a fast growing successful business trading both on the internet and through retail. However, her website www.justsloggi.co.uk that specialises in Sloggi lingerie and swimwear was unable to keep pace with the ever changing product lines and seasonal colours.
The website was originally produced in such a way that she was unable to make simple changes and updates without asking the developers to provide them for her, sometimes taking weeks to sort out, clearly something needed to change.
Imagemode’s senior consultant was appointed to re-write the website, enabling a more integrated solution for Glynns and her team.
Glynnis comments “We desperately needed a solution, we were held back from getting new ranges onto the website, it was so frustrating”
We did one thing that was significant for Glynnis, we listened. By understanding the business issues we were able to ensure that the new website not only looked good, but was able to be maintained by Glynnis herself.
Glynnis adds “They was magnificent, they understood that we needed to be able to maintain our own website, but that we did not possess a high level of technical skills. The web presence that they produced for us is truly superb, and so affordable.”
We created the new Justsloggi website in such a way that even with very limited technical skills Glynnis was able to carry out regular updates, prices changes, new navigation etc without the need to call the developers, resulting in significant savings. There was also a need to ensure the new website was “search engine friendly” and promoted via good links and regular submissions.
Imagemode comments “We often meet clients that have a great website, but can’t maintain it, we can produce a control panel solution that will enable almost anyone to be able to add new content and make changes, this can be done from anywhere via the internet”
Justsloggi have gone from strength to strength with over 80% of their business now coming from their website, a true testament to how important it is to create a web presence and not just a website.